I recently submitted a proposal to an organisation and it was rejected. Naturally I was disappointed but my ego was left intact because the response the organisation gave was a ‘quality rejection’.
The organisation responded promptly and thanked me for my submission. They acknowledged my effort, respected my idea but gave me a clear reason why my proposal was not accepted. They then apologised for not giving me better news and wished me luck with my next submission.
The letter was sincere and personal and left me feeling appreciated. I took their advice on board and will incorporate their suggestions in future work. Above all, their quality rejection confirmed my respect for the organisation. Let me just add – this was a government organisation.
It got me thinking about how rejection letters can contribute to the image of your Company brand. My friend recently received a rejection letter from a local add agency. The rejection letter was a standard template that had not been customised or personalised. In fact it was titled “Dear Candidate Name”. She was outraged that a Company she’d invested her time in for interviews and other meetings had not even bothered to address her correctly. Hopefully this was an isolated error and not the Company’s standard operating procedure. Nonetheless, my friend won’t be heading back to this Company for future opportunities.
Similarly a young person I have been working with mentioned that she had applied for over a six jobs and had only received one rejection letter.
I know how busy life in business can get. Usually when we are recruiting, we just want to get the right person into our vacant position and resume business as normal. But we have to remember how important it is to treat all of our candidates with respect and gratitude. They’ve taken the time to apply for a position, so we should at least acknowledge their effort and give them a ‘quality rejection’.
Your rejected candidates might be customers or even potential future employees. You don’t have to draft a personal letter to each candidate – you can make a quick phone call or even develop a standard response that is sure to cover all bases.
This simple process is good practice and reflects positively on your Company brand. If you haven’t got time, get someone to help and if you use a recruitment agency make sure this is included in their scope of service.
You never know how and when you and your ‘rejectee’ may cross paths again so do the right thing and give them a ‘quality rejection’.
